kentucky

by: Geoff Ficke

The economy is in the dumps. We all know it. Now let’s put that reality behind us and prepare for the coming inevitable boom that will follow once we digest all of the abuses that the government has dumped on business.

I lecture quite often at colleges and universities. My subject always involves the dynamism of the marketplace and the need for entrepreneurs to continually boost the economy with exciting new products, ideas, services and new, divergent business concepts. This growth is the real generator of wealth, new companies, jobs, tax revenues, and consumer benefits that have made capitalism the greatest source of improved living conditions in history.

I am always excited after meeting a new group of students. They are full of possibility, energy and creative enthusiasm. They are incredibly entrepreneurial. In their drive to gain relevant business experience they are also an amazingly available and inexpensive resource for small businesses, start-up businesses and entrepreneurs to utilize in their enterprises.

I attended college in the 1960’s. In those ancient days we worked mundane part time jobs of all sorts in order to earn money for books, tuition and general living needs. My friends and I never heard the term “Internship”. We were just trying to make it through this semester, the future would have to take care of itself in due time.

Today, the student universe is different. Many colleges, such as the University of Cincinnati, offer a formalized study/work co-op/internship program. Other universities have placement offices that help students gain important work experience, and often course credits, by working in companies that parallel the students major. The serious student today almost always graduates with one or more professional internships for inclusion on their resume. This makes them much more interesting to prospective employers.

Entrepreneurs and small businesses often do not have monies to hire the full contingent of staff that they need. These cash strapped entities cannot afford the competitive salaries, benefits, taxes and work rule compliance that full-time employment requires, and yet they have real needs for tasks to be performed.

An excellent win-win for entrepreneurs and students is an internship relationship. In the current economic malaise paid internships have been drastically curtailed. The need, however, for students to gain resume enhancing experience has never been greater. They will work for little, and in some cases for close to nothing, in terms of compensation in order to gain real business experience.

We have had students approach Duquesa Marketing, our consumer product consulting firm, seeking guidance in obtaining internships. Likewise, we have many under-funded entrepreneurs approach us seeking assistance in uncovering market research, demographic study, sales prospecting, advertising concepts and many other disciplines. This is potentially a wonderful marriage of need meeting opportunity.

Smaller businesses or entrepreneurs should contact the Dean of the appropriate College at a local university. Inform the Dean’s office of their needs, the project that will be assigned the student and conditions of work or employment. The Dean will typically post such opportunities on the College bulletin board. Important! Ask the dean, or a referring Professor, if there is a possibility that the internship could be a source of course credit or grade enhancement for the student. This is an excellent motivator for the students to aggressively pursue the internship opportunity, and then when engaged, to perform their assigned duties in a most exemplary fashion. Remember, the student needs professional experience, and a strong performance reference from the internship.

For students that lack and need internship experience we occasionally suggest offering to work on a “Proof of Life” basis. “Proof of Life” means that the prospective intern offers to work in order to prove their value. Often this strategy is undertaken to gain work experience, resume enhancement, professional references and course/grade credit. Obviously everyone deserves to be paid for their work product. However, these are different times, and the long view may require a bit of personal guerilla marketing strategy.

Local universities are a wonderful resource. They are not utilized as frequently as they should be by small business and entrepreneurs. Take advantage of this amazing asset, after all, your tax dollars heavily subsidize their existence.

Based in the New York metropolitan area, The New York Jets are a professional American football team. They are members of the Eastern Division of the American Football Conference (AFC) in the National Football League (NFL). They play their home games in East Rutherford, New Jersey at Giants Stadium, named after another NFL team, the New York Giants. The Jets officially refer to the venue as “The Meadowlands,” a name used on all official NFL and team game notes regarding Jets’ home games.

The club’s headquarters are located at Hofstra University in Hempstead, New York on Long Island. They are constructing a new training facility and corporate headquarters in Florham Park, New Jersey.

The jets began in 1960 as a deed member of the American Football League under the name New York Titans. Renamed after Sonny Werblin bought the team in 1963, it later joined the NFL as part of the AFL-NFL Merger.

The Jets hold the characteristic of being the first AFL team to defeat an NFL club in an AFL-NFL World Championship Game when they crushed the Baltimore Colts in Super Bowl III.

Franchise history

Originally known as the New York Titans, the team played home games at the Polo Grounds. After a 5 to 9 season in 1962, the team’s future was in doubt. A group headed by MCA head Sonny Werblin and Leon Hess, bought the team from Harry Wismer on March 13, 1964, saved it from ruin. Hess eventually bought out his partners, and kept sole ownership until his death. His estate then sold the team to Johnson & Johnson heir Robert Wood Johnson IV in 2000.

After they took over, the team was renamed the New York Jets to transfer from the Polo Grounds to the New York Mets’ Shea Stadium one year later. Shea Stadium lies so close to LaGuardia Airport that the sound of jets roaring overhead was a common sound heard during games played there. The team’s colors were also changed from blue and gold to kelly green and white, which also were the colors of Hess’ gasoline stations.

Exactly one month after the sale of the team, the Jets hired Weeb Ewbank as head coach. He had won back-to-back NFL championships in 1958 and 1959 with the Baltimore Colts, and was one of the most respected coaches in the game.

2005

The 2005 season started out with the Jets reacquiring WR Laveranues Coles from the Washington Redskins and getting CB Ty Law from the New England Patriots. They also acquired free agent quarterback Jay Fiedler of the Miami Dolphins as an expert backup for the starter, Chad Pennington. During the Draft, the Jets traded their first round selection for Raider’s Tight End Doug Jolley. The Jets used their first selection (2nd round, 15th pick) to select Ohio State Kicker Mike Nugent to replace the departed Doug Brien. The Jets allowed several key role players to leave through free agency or traded them for underachieving players. These players included LaMont Jordan, Kareem McKenzie, Sam Cowart, Jason Ferguson, and to a lesser extent Anthony Becht.

The Jets entered the season with high hopes of competing for the Super Bowl, but in week three against the Jaguars when Chad Pennington reinjured his shoulder. Their backup quarterback Jay Fiedler was injured six plays after Pennington. The injuries caused previous third-string quarterback Brooks Bollinger to take the role as the team’s starter and Vinny Testaverde was brought back out of retirement as Bollinger’s backup. After a poor showing by the Jets’ offense in a loss, Testaverde would start the Week 5 game against the Tampa Bay Buccaneers. His steady hand led the offense, and Curtis Martin scored two touchdowns, giving the Jets just enough to earn a 14 to 12 victories over the earlier unbeatable Buccaneers.

2006

On January 17, the Jets-Patriots coaching pipeline reared itself yet again, as New England defensive coordinator Eric Mangini was hired by the Jets and became the youngest head coach in all 4 major American sports, turning 35 on January 19. Mangini’s first order of business was to reorganize the coaching staff. Offensive Coordinator Mike Heimerdinger and Defensive Coordinator Donnie Henderson were both released from the Jets staff. Special Teams Coordinator Mike Westhoff was retained. A full staff was announced on February 20. Linebackers coach Bob Sutton was named defensive coordinator and the team signed Jim Herrmann to replace Sutton as the linebackers coach. He was the defensive coordinator at the University of Michigan for twenty years before arriving in New York. Eric Mangini then installed a 3-4 defense.

General Manager Terry Bradway announced that he was stepping down as Jets GM on February 7, 2006. Assistant GM Mike Tannenbaum was named the new GM on the same day. Bradway continue to be employed as an investigation consultant.

The Jets finished the regular season with a record of 10-6, having defeated the Minnesota Vikings, Miami Dolphins, and the Oakland Raiders in their last three games. They earned the 5th AFC Wild Card spot in the playoffs.

Current staff

Owner – Robert Wood Johnson IV

General Manager – Mike Tannenbaum

Head Coach – Eric Mangini

Assistant Head Coach – TBD

Radio and television

As of 2006, the Jets’ flagship radio station was WEPN, ESPN Radio 1050, with Bob Wischussen as the play-by-play announcer. Any preseason games not nationally televised are shown on WCBS, channel 2, and rebroadcast on SportsNet New York. Ian Eagle calls the action on those telecasts.

Notable past play-by-play announcers for the Jets include the legendary Marty Glickman and Howard David, who has called the Super Bowl and the NBA Finals for Westwood One and ESPN Radio

For more information about New York Jets visit:

http://www.ticketluck.com/sports-tickets/New-York-Jets/index.php

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