http://kentuckypgr.com Wed, 10 Mar 2010 20:48:44 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 http://kentuckypgr.com/executive-job-search-4-sure-fire-tactics-to-keep-your-100k-executive-job-search-alive-and-kicking.html http://kentuckypgr.com/executive-job-search-4-sure-fire-tactics-to-keep-your-100k-executive-job-search-alive-and-kicking.html#comments Wed, 10 Mar 2010 20:48:44 +0000 hanun http://www.nailaintan.co.cc/executive-job-search-4-sure-fire-tactics-to-keep-your-100k-executive-job-search-alive-and-kicking.html

Joy Andrews lost her position as a $100K+ executive about three months ago. Devastated, Joy took some time off to clear her head and get ready for her job search. Joy implemented the four tips that I teach in my article, “4 Critical Steps to Launching Your $100K Executive Job Search & Getting Hired.” But now she wants to know, “What do I need to do to be more effective and keep my job search alive?”

In this article, I give you four sure-fire tactics to implement so that you can keep your job search campaign kicking!

4 Steps to Keep Your 100K+ Executive Job Search Alive:

Step #1 – Reach Out

Networking is more than just going to professional association meetings, eating lunch or dinner with strangers and collecting business cards. There are specific methods for getting a pay off in every networking activity that you engage in!

1. Be intentional. Even before you sign-up for an event, before you pick up the phone, or before you send a resume to anyone, you should have a plan, a goal and an expected outcome for each and every activity that you perform.

2. Categorize Your Contacts. Organizing and categorizing your contact database is key to understanding how to communicate with each contact and what to expect. I recommend that you classify your contacts into three types: power brokers, peers, and pay-it-forward individuals.

3. Customize Your Communications. Once you’ve classified your contacts appropriately, develop different messages for each. Power Brokers, who are one or two levels above you in their career, require valuable strategically positioned messages. Peers, those who are at the same level as you, are great sources for information about companies and contacts. Pay-it-forward groups, those who are one or two levels below you, need only brief and infrequent contact.

Step #2 – Build Trust

Building trust should be part of your continual networking efforts. Building trust is essential in getting others to give you leads and potential opportunities.

1. Intentional Volunteering. When you give, you get. But giving of your time, resources and expertise should be more than just “hoping something will happen.” To volunteer to give AND get results, you need to intentionally volunteer where you can be visible and valuable.

2. Attitude Determine Altitude. Your attitude to volunteering should be about providing value to the other person/group and that you are going to give your very best. This is not the time to “act as a volunteer.”

3. Insider Information. The goal of volunteering is that you should be of such value that you are brought into the “insider group” so that you are the first to know about any opportunities or job searches that companies are conducting BEFORE they post the job.

Step #3 – Develop Talking Points

It is what you SAY that gets you hired; not what you write. Finding opportunities are all part of the process of getting hired. Developing Oral Talking Points that are crisp, clear and memorable will set you apart from the pack.

1. Elevator Pitch. First impressions, as the saying goes, last forever. Yet most $100K+ executives develop their elevator pitch like a mini-resume and often they are boring! In my book, Market Your Potential, Not Your Past, I have a full chapter on the 7 rules for developing an elevator pitch that gets results, including real-life before and after examples!

2. Informational Interview. Why would you call anyone without writing out a script? Yet over and over again, people pick up the phone, dial the number of their contact and then freeze because they don’t know what to say. Write, re-write, and rehearse your introduction along with a closing that gets results.

3. Face-to-Face Meetings. Let’s say you get someone interested in you and invites you to meet with them even if they don’t have an opening at the time. What do you say? How can you make sure that it is a valuable two-way conversation about the business? What will you do to paint the picture in your listener’s mind where they “see” you working at their company? By now, you know the answer – script it out!

Step #4 – Use Low-Key Sales Tactics

Learning how to sell is vital to moving opportunities along – whether or not you are in sales or not. Asking for a job when you haven’t moved the relationship along is not appropriate and neither is it appropriate, if you are a top $100K+ Executive talent, to not “ask for the order.”

1. Prepare to close. Learn to develop and incorporate trial closes, which are open-ended questions (those that start with who, what, where, why, when and/or how,) to gain information and valuable insights along the way towards a final sale.

2. Use Resources Available. Your local library is filled with books about how to sell. Ask a business associate who is a sales professional to help you. Practice orally your trial closes and get comfortable using low-key sales tactics.

These four sure-fire tactics are necessary to get you moving today. However, these are just the beginning. For more tools and information about how to get better results in your executive-level job search, read my bio and click on the link to my website – www.MarketOneExecutive.com

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by: Geoff Ficke

The economy is in the dumps. We all know it. Now let’s put that reality behind us and prepare for the coming inevitable boom that will follow once we digest all of the abuses that the government has dumped on business.

I lecture quite often at colleges and universities. My subject always involves the dynamism of the marketplace and the need for entrepreneurs to continually boost the economy with exciting new products, ideas, services and new, divergent business concepts. This growth is the real generator of wealth, new companies, jobs, tax revenues, and consumer benefits that have made capitalism the greatest source of improved living conditions in history.

I am always excited after meeting a new group of students. They are full of possibility, energy and creative enthusiasm. They are incredibly entrepreneurial. In their drive to gain relevant business experience they are also an amazingly available and inexpensive resource for small businesses, start-up businesses and entrepreneurs to utilize in their enterprises.

I attended college in the 1960’s. In those ancient days we worked mundane part time jobs of all sorts in order to earn money for books, tuition and general living needs. My friends and I never heard the term “Internship”. We were just trying to make it through this semester, the future would have to take care of itself in due time.

Today, the student universe is different. Many colleges, such as the University of Cincinnati, offer a formalized study/work co-op/internship program. Other universities have placement offices that help students gain important work experience, and often course credits, by working in companies that parallel the students major. The serious student today almost always graduates with one or more professional internships for inclusion on their resume. This makes them much more interesting to prospective employers.

Entrepreneurs and small businesses often do not have monies to hire the full contingent of staff that they need. These cash strapped entities cannot afford the competitive salaries, benefits, taxes and work rule compliance that full-time employment requires, and yet they have real needs for tasks to be performed.

An excellent win-win for entrepreneurs and students is an internship relationship. In the current economic malaise paid internships have been drastically curtailed. The need, however, for students to gain resume enhancing experience has never been greater. They will work for little, and in some cases for close to nothing, in terms of compensation in order to gain real business experience.

We have had students approach Duquesa Marketing, our consumer product consulting firm, seeking guidance in obtaining internships. Likewise, we have many under-funded entrepreneurs approach us seeking assistance in uncovering market research, demographic study, sales prospecting, advertising concepts and many other disciplines. This is potentially a wonderful marriage of need meeting opportunity.

Smaller businesses or entrepreneurs should contact the Dean of the appropriate College at a local university. Inform the Dean’s office of their needs, the project that will be assigned the student and conditions of work or employment. The Dean will typically post such opportunities on the College bulletin board. Important! Ask the dean, or a referring Professor, if there is a possibility that the internship could be a source of course credit or grade enhancement for the student. This is an excellent motivator for the students to aggressively pursue the internship opportunity, and then when engaged, to perform their assigned duties in a most exemplary fashion. Remember, the student needs professional experience, and a strong performance reference from the internship.

For students that lack and need internship experience we occasionally suggest offering to work on a “Proof of Life” basis. “Proof of Life” means that the prospective intern offers to work in order to prove their value. Often this strategy is undertaken to gain work experience, resume enhancement, professional references and course/grade credit. Obviously everyone deserves to be paid for their work product. However, these are different times, and the long view may require a bit of personal guerilla marketing strategy.

Local universities are a wonderful resource. They are not utilized as frequently as they should be by small business and entrepreneurs. Take advantage of this amazing asset, after all, your tax dollars heavily subsidize their existence.

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